Head Office
GAUTAM GENERAL TRADING L.L.C.
B2901 29th Floor Latifa Tower
Trade Center First, Sheikh Zayed Road Dubai, UAE
[email protected]
Work Inquiries
[email protected]
Ph: +971 4 23 53 427
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About us

WHO WE ARE

Mr. Sanjiv Aggarwal serves as the Chairman, bringing 45 years of distinguished experience to the foodstuff industry.

His visionary leadership has been instrumental in the ascendancy of Gautam General Trading LLC (GGT), driving rapid growth and achieving key milestones. With his innovative outlook and adaptability, Mr. Aggarwal has positioned GGT as the premier distributor of rice in the U.A.E. His commitment to product superiority, proactive business strategies, and consumer-focused practices are the cornerstones of the company’s ethos.

Mr. Gautam Aggarwal, our Managing Director.

He is dedicated to perpetuating this legacy through the introduction of new business methodologies and practices. His exceptional management and marketing acumen has been vital in equipping our sales and management teams. Integral to crafting our marketing strategies, he has significantly expanded our customer base and market share, ensuring the sustained growth and success of GGT while strategizing the company’s future trajectory.

Our

RESPONSIBILITY

Our ethos places significant emphasis on valuing our customers, suppliers, business partners, and team members alike. Mutual accountability is a cornerstone of our culture, acknowledging that each action carries with it appropriate recognition and consequences. We are committed to cultivating an inclusive environment where personal growth and professional advancement go hand in hand.

CONTINUOUS

IMPROVEMENT

Our commitment to excellence is reflected in our culture of perpetual enhancement. We actively solicit feedback and collaborate intimately with our customers to drive progress. Our employees are empowered to initiate and implement impactful changes, leading to the betterment of our operations. We are vigilant in identifying and swiftly rectifying any inconsistencies to maintain the highest standards.

Our

Mission

Our mission is to establish ourselves as a distinguished and esteemed Basmati Rice trading authority in the Middle East. We are dedicated to upholding exceptional quality by fostering innovation, taking decisive action, and striving for operational superiority. We aim to forge and nurture partnerships with local and global distributors, suppliers, and customers, anchored in straightforwardness, dedication, ethical conduct, and professionalism. Ultimately, our goal is to expand our market presence and serve diverse customer segments, leveraging our superior brand reputation and positive customer endorsements

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Our Basmati Rice

GGT's selection encompasses a diverse range of brands, each meticulously crafted to complement a spectrum of beloved global dishes

Quality Assurance and Superior Attributes:

Aging Process
Our rice undergoes a two-year aging process to enhance its flavors, followed by processing in a state-of-the-art facility that ensures immaculate purity under stringent hygienic standards.

Grain Quality
Our Basmati grains expand to double their size upon cooking, presenting a soft and fluffy texture, synonymous with quality.

Cooking Attributes
Our Basmati rice boasts long, slender grains that separate beautifully without clumping, creating an exceptional visual and culinary experience—truly, Basmati without parallel.

Aroma
The name 'Basmati,' derived from Hindi, means 'Queen of Fragrance,' reflecting the enchanting aroma of our rice that captivates and delights connoisseurs both locally and worldwide.

Packaging
We safeguard our rice's nutritional integrity by infusing it with a blend of vitamins, minerals, proteins, and fibers. Our packaging is meticulously designed to protect against environmental and mechanical damage, ensuring the rice's pristine condition.

Our

Heritage

A Journey of 80+ Years From 1940 to the Present
The foundations of Punjab Rice Land Private Limited were laid in 1940 by Sh. Gurbux Rai Aggarwal and Sh. Hari Ram Aggarwal, who ventured into the realm of rice manufacturing. By 1960, our flagship facility in Tarn Taran, Punjab, India, was inaugurated, encompassing one million square feet and establishing itself as the region’s premier composite rice mill. In 1980, the stewardship passed to Rajiv Aggarwal and Sanjiv Aggarwal, who upheld the family’s dedication to excellence and nurtured lasting customer relationships. The turn of the century in 2000 saw Punjab Rice Land Private Limited emerging as a key player in the food products market, both in India and internationally.

In 2005, our vision expanded with Sanjiv Aggarwal pioneering our entry into the GCC markets by establishing Gautam General Trading L.L.C. in Dubai, U.A.E. By 2006, Gautam General Trading’s presence extended throughout the Middle East, with offices and partnerships in Oman, Saudi Arabia, Yemen, Bahrain, Qatar, Kuwait, and beyond. In 2009, we further streamlined our operations with a new warehouse and processing facility at Kandla Port, Gujarat. That same year, we launched Gautam Grain Stores in Mumbai, catering to the demand for South Indian rice varieties.

The legacy continued with Gautam Aggarwal in 2010, who introduced innovative methodologies into the company’s practices. Gautam General Trading expanded into the African continent in 2011 under Gatkom Limited, reaching Uganda, Rwanda, Kenya, Senegal, Mauritius, and Djibouti. Our expansion continued into GCC markets in 2015 and was crowned in 2018 with the inauguration of a new distribution center at Techno Park, Dubai, marking another significant milestone in our rich history.

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Distribution Overview

Gautam General Trading LLC prides itself on serving a substantial network that encompasses over 800 customers within the U.A.E, Oman, and KSA, and over 200 customers in other GCC countries, catering to wholesalers, supermarkets, catering services, hotels, and restaurants. This extensive reach has secured GGT the position of market leader in the U.A.E’s rice distribution sector. The company’s success can be attributed to a robust procurement system and a longstanding heritage in the rice industry, which have been instrumental in preserving product quality and enabling competitive pricing. With an end-to-end oversight of the supply chain, from paddy field to consumer, GGT ensures excellence and value at each stage, maintaining a strategic edge in market leadership.

GGT is proactive in its distribution strategy, consistently seeking to augment its channels and collaborating with new distributors to broaden market presence. The company champions the trifecta of premium quality, punctual delivery, and customer loyalty. Specializing in Cross Trade, GGT offers private labeling for a diverse array of Basmati and Non-Basmati rice, with origins in India and Pakistan. The company’s esteemed reputation and enduring industry presence fortify its supplier relationships, guaranteeing consistent product excellence.

Global Operations
GGT serves an international clientele, including regions like Kenya, Uganda, Nigeria, Rwanda, Conakry, Ivory Coast, Mauritius, Zanzibar, and beyond. Expanding its trade horizons, GGT also deals in commodities such as sugar and palm oil, sourcing sugar from India, Pakistan, Brazil, and Thailand, and importing cooking oil from Malaysia and Indonesia.

Brand Portfolio
GGT endorses a variety of Basmati and Non-Basmati rice brands, targeting an extensive customer demographic. The company boasts a specialized distribution infrastructure within the UAE, Oman & Saudi Arabia, with appointed distributors in other GCC nations such as Qatar, and Bahrain. The flagship brand, Gautam 1121 Basmati Rice, is renowned for its superior quality and has secured a robust market position despite premium pricing, due to consumer loyalty and satisfaction. With a substantial stock of 15,000 MT available at any given time in Dubai, GGT’s Gautam 1121 rice is globally distributed, reaching markets in the U.A.E, Oman, Doha, Tanzania, Bahrain, Mauritius, and more. In pursuit of expanding its global footprint, GGT actively seeks new distribution partners to cater to an ever-growing international customer base.

Contacts

Do you have any inquiries?

Phone
Ph: +971 4 23 53 427

Head Office
GAUTAM GENERAL TRADING L.L.C.
B2901 29th Floor Latifa Tower,
Trade Center First,
Sheikh Zayed Road,
Dubai, UAE.

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